drug discovery
CASE STUDIES > Healthcare
Sourcing qualified vendors in the oral mucositis market
Learn how Outbound Pharma helps Healthcare client find the perfect Market Research Firm for their business strategy team.
The Challenge
The client, a healthcare company, needed a reliable market research partner capable of providing deep insights into the oral mucositis market through primary and secondary research.
With a portfolio that includes an oral gel for relieving oral mucositis pain, and ongoing development of products for radiotherapy-induced dermatitis and a soluble mix for musculoskeletal support, the company plays a critical role in setting quality standards in the cancer-supportive care market.
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Given the niche nature of oral mucositis and the need for extensive healthcare expertise, finding the right partner from select countries became a challenging task. The client sought a company capable of providing actionable insights while fitting specific criteria.
The Solution
Outbound Pharma implemented its 5-Step Life Science Vendor Sourcing Approach, built on a decade of industry experience, to help the client identify the most suitable market research partner. Leveraging our extensive life science database and network, we performed an in-depth scan of the vendor landscape. This helped create a shortlist of potential vendors meeting the client’s criteria in healthcare and oral mucositis.
Based on the discovery call and market scan, we prepared a bespoke RFI and capabilities assessment. This generated critical data for the client, facilitating a structured approach to soliciting bids.
Outbound Pharma executed a highly targeted outreach campaign using an omni-channel approach. This included email, conference outreach, cold calling, and social media engagement to identify the best-fit vendors.
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We scheduled interviews with the most promising vendors. Our team facilitated the entire process, ensuring the client could focus on evaluating vendors without being burdened by logistics.
The Results
Outbound Pharma's sourcing approach identified and qualified 15 potential market research firms, narrowing the list to 3 highly qualified vendors within 4 weeks.
The selected vendor provided comprehensive market analysis on oral mucositis trends, competitor insights, and market potential forecasts. This enabled the client to make confident, data-driven decisions for their product development and go-to-market strategy.
"Outbound Pharma's vendor sourcing process helped us quickly find the right market research partner. This enabled us to rapidly get insights into the oral mucositis market, which significantly shaped our product development and market entry strategy. We appreciate their expertise and look forward to future collaborations."
Director of BD and Strategy, Healthcare Company